Android app makers can boost revenue with price cuts, promos
January 27, 2012
It’s tough being an Android developer these days. Not only do you have a variety of devices and OS versions to consider, but there’s also some 500,000 apps you’re competing with in the Android Market. You have to be creative, thinking of new marketing strategies and design implementations to launch an app that stands out. Discounted app prices, for instance, have shown to boost revenue, and this is particularly true for the Android Market. A recent study from Distimo shows Android apps reduced in price demonstrate better results over the long term than discounted iOS apps, with an increase in revenue of 29 percent.
Categories: Apps & Games